Hi! We're CFU


Cute Fruit Undies is an ethical, feminist intimates company based in the tiny hippie town of New Paltz, New York. We make super comfy, retro inspired undies that are high quality and flattering on all bodies, that make our customers feel their best on (and off) their periods! All of our garments are produced in New York, either in our New Paltz studio or with one of our partners in Brooklyn, and everyone involved is paid a fair wage. With our products we hope to promote body, period, and sex positivity, reproductive rights, and intersectional feminism.
 We're proud to say that $3 of every sale is donated to Planned Parenthood. Plus, we love to make our customers laugh! All of our orders come with a zine with info about the undies and fun stuff to do on your period, and a free Cute Fruit Undies condom!  
Sarah Palatnik, Founder
Cute Fruit Undies was started in 2016, in founder Sarah Palatnik's Olympia, WA bedroom. At the time she was finishing up school at The Evergreen State College and was making fun undies as a hobby. Now the undies are manufactured in a Brooklyn factory and are being worn all over the world! She enjoys sewing, snuggling her one- eyed cat, reality TV, and disco. 
The CFU studio in New Paltz