Hi! We're CFU


Cute Fruit Undies is an ethical, feminist intimates company based in the tiny hippie town of New Paltz, New York. We make super comfy, retro inspired undies that are high quality and flattering on all bodies, that make our customers feel their best on their periods! All of our garments are produced in our studio in New Paltz and everyone involved is paid a fair wage. With our products we hope to promote body, period, and sex positivity, reproductive rights, and intersectional feminism. And with our business model we attempt to explore the intersection of clothing, politics, women's health, environmental activism, and alternative and creative business methods, prioritizing a triple bottom line framework. 
We're proud to say that $1 of every sale is donated to Planned Parenthood or our partner Period. The Movement.
Sarah Palatnik, Founder
Cute Fruit Undies was started in 2016, in my Olympia, WA bedroom. At the time I was finishing up school at The Evergreen State College and was making fun undies as a hobby. Now Cute Fruit is my full time job and my undies are being worn all over the world! When I'm not sewing I love snuggling my one- eyed cat, watching (and screaming at) reality TV, and gardening.
The CFU studio in New Paltz